Setting up a solid content strategy is one of the most important things you can do for your business. It may not seem like something that needs much attention or deserves any time, but the truth is that content generates traffic which helps drive revenue, it can help build authority in your industry, and it’s one of the best ways to stay ahead in a competitive market. We will help you understand why your business needs a solid content strategy.
At CWA we are here to help you with your content game. So here it goes. 7 reasons why every business needs a solid content strategy to build their brand.
1. Get Found with Easier Search Rankings
Google wants to know your content is current and relevant so it can add it its search results more easily. Updating your website regularly with fresh material gives Google new material to index and thus helps your rankings. The more consistent you are with your updates, the better the performance and quality of traffic from search engines.
There are no magical formulas, but we can help your business to create a strategy that uses keywords as well as phrases that show you care about your customers. Consistency and regular updates will help you generate more organic traffic from Google and other search engines.
The best way to get found is through content marketing, however, if you have a website with an active community and content creators on it, it can also be a good source of traffic to increase user engagement.
2. Capture Search Traffic
If you have good content, the search engines will reward you with more traffic from their engines. More traffic means more opportunities for the business. More traffic also means more customer leads which equate to more money for your business.
But you need to be smart about how you use your search traffic. There are a lot of sites that will pay for hyperlinks (in exchange for banner advertising). That’s a no-go for us. We don’t want to be part of the content farm or the linked bank.
3. Build Your Brand and Authority with Content
Content marketing is a way of marketing your business that goes beyond traditional online tools like emails, social media and paid advertising. Content marketing uses your expertise to educate others on what your company can do for them or how it can help them solve problems they encounter.
As a content marketer, you’re not selling your products or consulting services directly to the customer, rather sharing content with existing and new customers that helps them become more aware of your brand.
As a content marketer, you’re not just selling your products or services. You’re sharing your knowledge and expertise with others while building your brand’s authority. The more authoritative you are, the better the position you can take in search engine results.
4. Ensure Brand Loyalty and Repeat Customers with Content Marketing
If you have good content, then you can also use it to retain existing customers as well as attract new ones. You can use testimonials, case studies or knowledge articles to explain how your product or service is beneficial to them and how they should be able to achieve success using it.
5. Keep Your Current Customers Happy by keeping them Updated with Regular Blogging
You can use content marketing to keep current customers happy and entice new ones in the process. Your customers can enjoy an updated content series on a specific topic or niche.
Sometimes you get to a place with your brand where your customers are 100% into your brand. This is where you turbocharge your social media posts and Twitter updates by posting useful articles and how-to guides on a regular basis.
In addition to social media posts, you can also use content marketing for blogging or as an article series for the blog.
6. Boost Your Sales by Leveraging Content Marketing for Direct Marketing
Content marketing can be used to build your email list, which you can use as a direct marketing tool. You could create an eBook, white paper, case study or infographic that educates potential customers about your business and why they should choose you over your competitors.
Email is still very much underrated, but being first-party data, email is still the best way to market your business. You have a direct line of contact with your customers – you personally email your clients and prospects, which is a lot more efficient and personal than sending them marketing messages.
7. Increase Retention with an Engaging Content Strategy
Content marketing is one of the best ways to get your brand out there. It works because it’s more than just messaging; it is about telling stories and sparking interest in your business. It’s about winning over your audience by showcasing the value of your product or service to them.
There’s nothing better than good content. It works for an online business the same way it does for offline businesses: It builds your brand and creates more loyal customers.
Content strategy is a powerful way to build your brand and attract new customers. It’s something every business should be doing, so don’t leave it out. It can be as simple or complex as you want it to be.
Content marketing is not only a strategy you should be using, but it’s the best way of getting your business out there, without having to pay for advertisements. It works!
You don’t need to be an expert in content marketing – you just have to do what works for your business. The more you do, the better results you will get from it. There’s no need to create a giant content plan; small daily blog posts and videos work as well.
If you want to learn more about how CWA can help with content marketing, visit our Content Strategy Guide.