Content marketing takes a lot of time and effort. Making sure that you are focused and doing the right things vs the wrong things will ultimately be worth it. This blog post will give you some mistakes that people make when creating a content marketing strategy so that you can avoid them and focus on your goals.
Some of the common mistakes people make when creating a content marketing strategy are:
1. Focusing on “creating” your content.
This is a mistake because it disconnects you from the audience and you become too focused on “creating” your content (which generally requires a lot of work). Instead, use content as a tool to draw in leads and customers, and focus on writing the content that will do this.
2. Thinking about how to form an audience for your content.
This is a mistake because you should not focus on “having” an audience. Instead, spend your time and efforts creating content that will increase your traffic and drive leads. The audience will follow.
3. Focusing on scale over quality.
This is a mistake because quantity does not equal quality in this case. Pay more attention to the quality of the content you produce, instead of just trying to produce a lot of it. Your content will be more valuable when created with quality and care.
4. Allowing your business goals to dictate your content creation.
This is a mistake because it limits your ability to draw in customers, instead of making sure that you can draw in customers with the content you produce. Learn how to create different types of content and use this to help you attract the right customers, not just the ones who want the same thing as every other business out there.
5. Focusing on just one marketing channel for your business.
This is a mistake because you should not focus on just one channel. Instead, structure your content marketing around multiple channels and use each of them to ensure that you reach the right people.
Although another mistake would be taking on too many marketing channels. This is because you will (unfortunately) start overthinking the content. Focus on the content, not on creating new articles for other marketing channels.
6. Focusing on any tactic that gets you traffic and leads, but not a solid strategy that helps attract customers and build your business.
This is a mistake because it will cause you to produce content that is not as effective in attracting leads and customers as it could be. Focus on building an effective content marketing strategy, and use this to attract leads and customers.
7. Thinking that all of the content marketing work needs to be done by you (and only by you).
This is a mistake because your employees can help to generate traffic and leads for your business. They are the ones who reach out to people and ask them for their contact details, which can be extremely effective.
8. Using only “general” or “generic” headlines.
This is a mistake because you should use your own personality and knowledge to create engaging titles that will draw in leads and customers. This will make your content more engaging and unique. You can use this to attract the right customers, not just the ones who want the same thing as every other business out there.
9. Focusing only on “new” media platforms.
This is a mistake because you should not limit yourself and use “old” media platforms to keep your content fresh and exciting. You can use this to attract the right customers, not just the ones who want the same thing as every other business out there. Blogs, social networks, newsletters, print media etc….should all be part of your content marketing strategy.
10. Focusing on one specific topic (or even a single topic).
This is a mistake because you could miss out on other opportunities to draw in new leads and customers. You should focus on the topics that are most relevant, valuable and interesting to your customers, and use this to attract them to your business.
11. Focusing only on “general” keywords.
This is a mistake because you should not focus on specific keywords when writing your content. Instead, use the one word that will connect with the type of business you are trying to build up (if it does). Remember to look at non-competitive long-tail keywords and use this to attract the right customers, not just the ones who want the same thing as every other business out there.
12. Forgetting about utilising email marketing
This is a mistake because you should not neglect email marketing and forget about it, especially if you want to attract customers and build a successful business. You can use this to attract the right customers, not just the ones who want the same thing as every other business out there.
13. Using too many keywords when creating content.
This is a mistake because you should not focus only on keywords when creating content, but on what will help your business grow. You can use this to attract the right customers, not just the ones who want the same thing as every other business out there.
14. Not creating content for customers across the buyer’s journey.
This is a mistake because you need to set up the content for your customers across the buyer’s journey. This means that you should create content with your customers in mind, not just the ones who want the same thing as every other business out there.
15. Focusing on creating only short posts of 500+ words in length.
This is a mistake because you should not limit yourself to creating only short posts. You can use this to attract the right customers, not just the ones who want the same thing as every other business out there.
16. Focusing only on search engines as a content marketing channel.
This is a mistake because you should not restrict yourself to using only search engines as your content marketing channel. You can use this to attract the right customers, not just the ones who want the same thing as every other business out there.
17. Focusing only on content marketing.
This is a mistake because you should not limit yourself to using only content marketing. You can use this to attract the right customers, not just the ones who want the same thing as every other business out there.
18. Not doing any SEO for your content at all.
This is a mistake because you should not restrict yourself to doing anything with SEO when creating and sharing your content with customers and potential customers. You can use this to attract the right customers, not just the ones who want the same thing as every other business out there.
19. Not measuring your efforts.
This is a mistake because your company should see results and measure them. Just remember that this will take some time and you need to keep up with it in order to understand its relevance to your business in terms of potentially attracting new customers or making existing ones stay longer.
20. Not having a content marketing strategy.
This is a mistake because you should have one (or something that you at least strongly believe in). You can use this to attract the right customers, not just the ones who want the same thing as every other business out there.
