Content design has become a vital part of a website or app’s overall design, but sticking with the same old design trends can be challenging. Our list below covers 13 Trends For Content Design you should consider for your content design or your next web project.
Content templates will be the bedrock of your work
Creating content should be an integral part of a web design project. In fact, the content you’re creating is the foundation underneath all of your designs.
Therefore if you want your website or app to have a consistent look and feel as well as functionality that’s kept consistent, one way to do it is by creating templates. A template is a standard design that can be specifically designed for different kinds of content and launched as an entirely new project with nothing but information about the new template change.
A great tool for this is Adobe’s Creative Cloud. It has some amazing features that will help you do this and it also comes with lots of other tools that will make this process easier.
The rise of content atomisation
Content atomisation is the process of creating a website or application with a section for each type of content. This means that you can add a new section to the design and the new design will automatically be able to be read by everyone on your website or app.
The benefit of this is that you can easily add HTML sections for different categories and even offer quick links to those specialised sections. For example, you might have a menu that offers a list of products, articles and videos.
The use of icon fonts will be common soon
If you want your website to offer a quick way for people to click on links without sacrificing time and space then this is the tool for you. Icon fonts are used to replace images with icons that can be used throughout your website. For example, you could create a calendar icon and use it every time you want to link to an event or something similar.
Icon fonts could become the norm for websites and applications that want to have large buttons and high-value links. It’s a simple tool that you can use to make your customer experiences more streamlined, but it also paves the way for better user interaction.
More emphasis on typography, layout and colour scheme
People love typography (fonts), design (layout) and colour schemes. As a website designer, you need to offer your clients more than just images or video. You need to consider the content you provide and how it makes people feel.
As a content designer, you need to consider your brand colours and use them throughout your work. And the same goes for layouts, where you may want to change the arrangement of elements. This will make it easier for people to understand what’s going on in your website or app and also help maintain a cohesive look when it comes time to update design elements.
It’s not enough to read; you need to write
Content on the web doesn’t just come from you. It comes from other sources. These could be third party websites, blogs or even news articles. Users should be able to come to your site and read as much as they want without having to leave for another website. They should also know where the content is coming from, so provide links if necessary.
The use of AI Content
Artificial Intelligence (AI) is becoming more advanced as time goes on. With the implementation of AI content, we can expect to see better content creation and distribution, as well as easier access to a wide range of information. This could mean that you no longer need an expert for certain types of information; you simply just need the AI program to find it.
This technology has already been implemented in several different industries, but in years to come, we’re expecting it to become widely used across the board.
You will find efficiencies when embracing such AI content tools, improving your work ethics and producing better results
Vector graphics will be used more often
Vector graphics are simply scalable images, so they’re perfect for things like logos, icons and illustrations. With vector graphics, you can change the size of these items without losing quality, which makes them a very good choice for this type of work. You can also use vector graphics to add animation elements to your website or app without having to worry about the file size.
Next level content research
Content marketing is big business and it will only continue to grow. Content research is a vital part of any content creation process, but with modern software tools and the internet, we can do much more than ever before.
When you create your designs, you may want to consider doing thorough research on a variety of topics so that you can pick out the best information to offer your customers.
Another thing to consider is adding a live chat feature or phone number where people can call for more information.
Google core web vitals impact on content design
When you create a new website or app, Google will have specific web vitals it will measure in order to determine the quality of your content. This is an important part of understanding as Google will now use these core web vitals as a ranking factor moving forward.
Google core web vitals are broken down as follows:
- Largest contentful pain (LCP): this refers to the user’s need for fresh content or a way to obtain more information.
- First Input Delay (FID): this is simply the time it takes for a user to actually interact with your page.
- Cumulative Layout Shift (CLS): measures how visually stable your page loads, as in does it move around on load or not.
Lack of data means limited success
We are moving into an era where the internet could offer content that you didn’t even know you needed. This is another reason why Google is focusing on AI and machine learning. It’s never been easier for people to get hold of what they need from the web and this trend will only grow over time.
Universal design will become popular
Universal design is used in different types of designs and is here to make sure that everyone can use your website or app. This is something that has been used in things like the design of hotels and will continue to grow as we move forward.
While there are different types of universal design, the main concept is to make sure that your content is compatible with everyone. This includes people who may have disabilities, such as the inability to see or hear.
Platform-specific content will become less common
Platform-specific content was very popular during the early days of the internet but it’s quickly becoming a thing of the past. These days, you can get your content to work across all devices and platforms.
Google has specific rules about how to create content
You may not realize it but Google has dozens of rules about how to create good content for your website or app. When you’re trying to get more traffic, it’s important that you follow these rules so that you don’t run into any issues. Here are some of the most important tips that Google will give you:
- Do not engage in keyword stuffing.
- Use your content to give users what they want.
- Use alt text to make sure that all of your images are properly described.
- Create links that are helpful and informative.
- Make sure that your copy is well written with good grammar and no spelling errors.
All in all, it’s estimated that over 250 billion web pages are live today. While there will be a lot of change and new technology coming out, these are the changes that you can count on. If something doesn’t go your way or fails to work the way you want, don’t worry. All of these changes will come to you eventually and you’ll be able to pull off anything in no time!
Keeping this in mind as part of your content design is super important as you want to keep user experience in mind and provide them with an option that is not only easy to use but also focuses on their needs. While it will be a while before these changes take effect, you have to prepare now in order to stay ahead of the competition. Be it pushing out new content or adding something new to your existing content, keep these tips in mind and you’ll do just fine!
We hope you found this post useful and if you want to learn more about content design visit our free content design guide here.