Search Engine Optimization (SEO) is the practice of affecting the online visibility of a website or a web page in a number of ways—such as by increasing its ranking in search engine results. SEO can also be done on various digital marketing channels, such as social media, video content and blogs.
This article will teach you how to do SEO for tech support and what precisely you should focus on to get good results. We’ll also give you further insights into seo for tech support that may help you improve your position further.
How to do SEO for tech support in 13 simple steps:
1. Create a site map for your website.
A sitemap is super important for SEO. It organizes the entire site, making it easier for search engines to know the topic and content of each page, and determine its ranking.
Make sure your CMS has the ability to create sitemaps, and that a sitemap is included on your website.
Make sure that you have a Google Search Console account which will allow you to upload the sitemap and keep it updated so that the search engines can find your document.
2. Include keywords and phrases in your website that can be used for SEO.
Make sure to use keywords and phrases relevant to your industry. You can make use of the Google Keyword Planner tool to find such keywords. Choose the specific keywords you want to use as part of your SEO strategy, then insert them in your content. Keep consistency when choosing keywords so that your readers will relate to it easily.
3. Include your target keywords and phrases in the title tag.
The title tag is one of the most important factors when it comes to SEO, so ensure that you include your target keywords or at least a keyword phrase in it. It will also help with branding, and you can adapt it to the end user’s needs as well. So even if you’re putting up a tech support article about “how to restore windows 8”, make sure to use “restore windows 8” in your title tag.
4. Optimize the title tag.
You should also optimize your title tag for search engines. This will help not only with brand positioning but also in a better ranking in search engine results. You can use various tools to do it, such as Google’s My Business Plan or Keyword Planner or Moz’s Keyword Explorer.
Also, make sure that you remove any keywords or phrases that are not relevant to the topic of your article (this will prevent them from being indexed by search engines).
5. Include your target keywords and phrases in the body of your content.
Create a keyword-rich title for each article that you write, then include your target keywords and phrases throughout it. You can do it naturally by including them in the sentences, without making them stick out so much that it looks like part of the keyword stuffing process. Doing this will also help with content creation and writing style.
6. Make sure your URLs are keyword-rich.
Your domain name should be keyword-rich as well, and make sure you choose the keywords that are most relevant to your industry when registering it. You can search for the information in Google’s Keyword Planner tool or with Moz’s Keyword Explorer to get a wide array of options. Use keywords related to your website or business as part of your URL
7. Create a robots.txt file for your website or blog.
When you create a robots.txt file, you are giving instructions to search engines (like Google) to crawl as much or as little of the page as they need. This ensures that specific areas of the website will not be indexed and will thereby affect your SEO negatively if these areas are blocked from search engine spiders without a valid reason (for example, your login area or other members-only pages). You can also specify the areas of the website or blog which are blocked by search engines.
8. Add your site to Google Search Console.
If you’re having trouble getting a hold of Google’s attention, make sure that you add your website to Google Search Console (sometimes called Webmaster Tools). This will allow you to see what Google sees about your website, and will let you know if there are any errors that need to be fixed as well.
You can also use Google’s My Business tool for local SEO to get information about your location (such as hours of operation and how to locate the business). You can use this information to find out when people search for specific health-related keywords around your location.
9. Use external links that are relevant to your website or blog.
Make sure that you are not only using links provided by your company or business, but also from other sites like Wikipedia, CNN and Yahoo. It will help give your content credibility and improve the ranking of your site.
10. Include a human-readable explanation about each internal link you make on your website or blog.
You may want to include links within your posts to help readers get more information about a topic they are unfamiliar with so that they can understand it better. However, you should make sure that you provide a human-readable explanation so that your readers and search engines can know what you are saying.
Also referred to as anchor text, these links should be as natural as possible and should contain the keywords you want to rank for. To do that, you can use Keyword Planner or Moz’s Keyword Explorer to get an idea of how people search for a specific topic, what they use as anchor texts, and which ones are the most common.
11. Make sure that internal links on your website or blog are relevant to your content.
Even if you have included a human-readable explanation about the link, it will still be up to the search engine spider to determine whether it’s relevant to your content or not. That’s why you need to make sure that the internal links that you include are relevant to your content. It will help both with SEO and with visitors who aren’t familiar with your topic or industry. For example, while writing about “how to restore windows 8” you can link to a page about “how to reinstall windows 8”.
12. Make sure that your website is fast
Search engines don’t like to wait for websites or web pages, so they need your pages to load fast. Therefore, you should make sure that your website is fast using a service like CloudFlare, which will protect your website against hackers and bots, speed up loading time and other functions of your site. You can also use a free caching plugin to ensure that visitors get the best experience possible.
13. Have a killer SEO content strategy and write amazing content
To get your website ranked high on Google, you need to have the best content strategy. The content should be authoritative (you should have expert-level knowledge about the topic) and can cover a variety of topics. It should also be relevant to people searching for that topic, and it should include clear (and keyword-rich) titles. You can also optimize your blog or website with Schema Markup so that search engines understand what is in each page (so they know the structure of your site).
Even if one of these factors will help your website rank higher on Google, they will all work together to help increase the traffic that you get from search engines. Remember, it’s not really about SEO in the end, but it’s about creating amazing content that ranks high on search engines and drives traffic to your site as a result.
What else do you need to do to get the most out of your SEO campaign? What is your experience with SEO? How has it changed over time? What strategies have you found most effective and why? Let’s discuss in the comments below.
Need to learn more about SEO content writing? We have a few guides that could help you:
If you want someone to take care of that time-consuming SEO and writing, get in contact with us here.