The truth nobody tells you is that content production and writing is one of the most time-consuming and tedious parts of any business. It’s a tough, tough job to create content constantly, but it’s something that every company needs to do in order to thrive. That means that you need people who can make content for you on a regular basis so that your website and social media channels aren’t completely silent.
The question is how much capacity do you have to create a content strategy, a content plan and create the content. Think about that. You don’t need to do that on an ongoing basis, or even a frequent basis. Maybe you’re doing that every quarter or every six months. It could be one in three months of constantly working to come up with great content ideas and then trying to figure out how to create them.
When you factor in that on average creating a 1,000-word blog will take about six hours, a 5,000-word ebook will take about 10 hours and a 12,000-word resource book will take two days to create. That’s not to mention the time you’ll spend each day searching for content ideas before you have them written out.
So here is a guide to understanding when its time to start looking at a content writing service:
- Your website traffic is really low
- You can’t produce at least one piece of content per week
- You’re not getting the results from your content strategy
- You get a feeling of overwhelm knowing you need content but can’t produce it
- All of the above
So what are the next steps here
Well, now is the time to figure out where you are headed in the content writing space. Content is an all or nothing deal, so if you’re not producing it, you’re not going to get anywhere. It’s not like marketing where you can start with an active strategy and then grow that strategy over time. You have to keep doing it consistently or at the very least on a consistent basis in order to get the results that you want.
That means saying “yeah sure I’ll hire a content writing service.” There are plenty of companies out there who are doing just this already. Don’t worry they’re going to do their jobs, but you need to figure out how you’re going to go about using the service and what you expect.
So how do I find a content writing service?
There are three different ways that you can go about finding a content writing service. The first is through an agency. That’s something that makes sense if your company is small and really needs help in this department. They’ll be able to provide you with content on a regular basis and even help you find new ways to create content that will make the process easier and less time-consuming.
The second is through a freelancer. That’s something that makes sense if you have someone internal who is really good at writing content but doesn’t have the time to do it full time. That’s why you’d hire them out, where they can go about producing great content for your company on a freelance basis while also handling other things within the business.
The third is a hybrid. You’re going to be hiring that freelancer or the agency for some of the content, but this time you’ll be outsourcing it to an external resource. That’s something that makes sense if you have limited resources like the old adage of “we can only afford one person in this department.” In this case, you say “you can do all of the marketing and social media, but we need someone to do all of our content creation.
Do I have an understanding of what content topics are most important to my business from a commercial perspective?
This is vital, even if you haven’t created a content strategy, the least you must know is what content you should be writing about on your website. Thankfully a content writing service like ours can help you there.
We have the tools which can help you gain new insights into your company which can help you inform the direction of your content strategy. This is important so that you can figure out what content will really work for you.
So what should I be looking for in my content writing service?
This depends on what type of business you have, how many different types there are and the level of main priority that you’ve worked out around this. It could be something that you do every day or if you’ve just got one thing that you want to beef up.
Generally speaking the bigger the business, the more complex it is the more content that will need to be created. So if you open up a retail store just like an ordinary store, there is not as much going on in terms of content creation. In this case, a simple blog post and some updates on social media can help keep your site active and current.
What does a content writing service cost?
This is something you should investigate on your own, but the general rule of thumb is that the pricing structure will vary depending on what the person you’re hiring provides for you. This can really be from a one-off job to a content writing service that will provide support to multiple clients.
At Content Writers Australia, we have a free quoting option where you can say your specific needs and we will let you know exactly what it costs. This includes all interactions with you, creating a reverse brief to help you understand what we think you want. All the research required and the content writing itself. We allow for a round of feedback and then provide you with the final product.
While this is not a direct quote for you to use, we can estimate that on average, 100 words would set you back anywhere from $10-$25. So it varies depending on the complexity and the requirements.
Is there a better way to create content for my business?
The reality is that there is no “best” way to create content. The different options are just like many other options that you have in your life i.e. pick one and stick with it until you find one that works.
Whether you decide to do it yourself, outsource, or use online services such as ours, the only thing that is important is that it can be done.
You have the choice to create content on your own, whether it is writing articles or posting on social media. At the same time, you also have a choice to work out the best way that blends in with what you are trying to accomplish.
If you want to write the content yourself, we can help guide you through the process of how to do it. This includes starting off with defining your goals and objectives from your initial research.. We are well and truly just to help you get started with a well thought out commercially focussed content strategy.
This strategy will help do a myriad of things such as:
- Creating content that you can share on your social media channels that will provide value to your potential customers.
- Build up website authority to assist with SEO.
- Internal link building opportunities to assist with SEO and build traffic, which in turn gives you more customers.
The good news is that you are not entirely alone. There are many online services that have been created to help businesses across the globe with all this content marketing.
If you have the budget to spend, you’re better off getting a professional who will be able to get more out of every dollar. Your time is most likely better off being spent on your business. Let content experts give you back the time to improve and grow your number one priority. The revenue of your business.