Content marketing ideas can sometimes feel like a tedious task. Where do you even start? That’s where this post comes in. We’ve compiled the 9 steps for constructing powerful, engaging content marketing ideas for small businesses that will help you think outside the box and produce great ideas on your own.
Step 1: Develop a Content Marketing Mindset
Content marketing isn’t just a passing trend; it’s the way businesses will survive today’s digital age.
In order to make the most of your content marketing ideas, you’ll have to develop a content marketing mindset. Content can take on many different forms, including audio, video, graphics, etc. Take advantage of each format by incorporating visual cues into your e-newsletters and including a podcast section on your blog.
Step 2: Target Keywords and Optimize Blog Posts
Keywords are the foundation of search engine optimization (SEO). Use keywords in your content to interact with potential customers. Optimize your blog posts by following these things:
Use a keyword in the title of each post. Keep keywords as close to the beginning of each sentence as possible. (Example: “This week’s top five marketing tips.”) Use keywords in your graphic or infographic. Include words within the graphic that relates to your post so your visitors can find them easily. (Example: “An infographic that condenses this week’s top five marketing tips. Learn more.”)
Also, make sure to include links back to your site within the content so that Google (and other search engines) will be able to discover your content.
Step 3: Create a Social Media Plan
Social media is a great way to connect with potential and loyal customers. Here are some helpful tips for creating an effective social media marketing plan:
Maintain consistency within your company’s social media accounts (i.e., make sure that each profile has the same information).
Take time to plan your social media content. Content marketing isn’t something you can just “wing it.” Create a strategy and then stick to it.
Utilize social media analytics software tools to analyze what metadata your posts are receiving. Social monitoring will help you understand how people are engaging with your content.
Step 4: Make Use of Video Marketing
Videos are more engaging than text-only content. To make the most of your video content, be sure to include a call to action at the end of each video, such as “Watch out for more great videos next week.” Or, advise viewers to visit your website or subscribe to your blog.
When creating a video marketing strategy, remember this important point: You need to know when you’re making each video in advance. If you don’t have a specific topic in mind before starting your video, your viewers will be able to tell. Have a content marketing strategy and a list of topics in mind before you begin and stick with it.
Step 5: Give Customers More Than Purchases
Think about what your customers really want from your business, aside from purchases. Content marketing ideas for small businesses may include improving their customer experience by offering high-quality customer service or providing personalization options. Limit your product sales and focus on providing additional value.
Step 6: Reuse Content to Maximize ROI
Even if you’re having trouble coming up with ideas, take advantage of topics that did well in the past. If you already have blog posts that have received good engagement, share them on your social media profiles or e-newsletters for extra traffic. Update them as necessary (make sure they’re still correct and relevant) and use them to promote future products or services that are similar to older ones.
Most importantly, share all of your content marketing ideas with your staff. They are the ones who will have to implement them.
Step 7: Build Your Brand
The word “brand” has become a buzzword in recent years, and some small businesses are even creating corporations with their brand name. This isn’t what you want to do. Instead, build good relationships with your clients and customers through consistent communication across channels.
Step 8: Develop a Content Marketing Plan
After you’ve implemented your content marketing ideas for small businesses, you’ll be ready to develop a content marketing plan. This will include developing your strategy and making a list of topics that will satisfy your customers’ needs.
Step 9: Get Creative in the Morning and Re-schedule In the Evening to Avoid distraction
The key is to think of content marketing ideas for small businesses as a way to create and use a lot of creative material so that you can build up your brand. This is why it’s important to use all of your available time wisely. In the morning, schedule your personal tasks (such as e-mailing clients or answering work e-mails) before thinking about other tasks like creating new blog posts or new marketing ideas. After lunch, you should schedule the bulk of your content marketing ideas for small businesses.
Step 10: Create Consistent Content with Regularity
Finally, make sure you’re staying consistent with content marketing ideas for small businesses. If you create a lot of blog posts or new social media accounts, it’s likely that your customers will find them and associate you with them. To avoid getting lost in a sea of content, make sure you’re following a regular publishing schedule and that each post is completely unique from any other.
So there you have it. 10 steps for creating great content marketing ideas for your small business. Remember, if you have a brand, it will be easier to remain consistent in your message and to market yourself with the same voice.
Deciding whether or not you should use content marketing ideas for small businesses is about deciding what kind of business you want. If you want steady growth and a loyal following, then this may be the right move for you. Just be prepared to put in the time and effort during the initial planning and execution stages.
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